PROJECT DETAILS
Building a marketplace plan around a multi-market fashion brand.
Penti operates across 29 country markets with collections designed for different customer groups. Our first step was to define the priority customer, identify the most suitable platforms—Amazon and eBay—and establish a practical European order-fulfillment process.
Because the European e-commerce market is highly competitive, the project required a plan that clearly communicated the uniqueness of the product range. Marketplace content and Amazon Advertising were coordinated to improve visibility and reach new customers.
Amazon also functions as a research channel for many consumers. We therefore introduced a post-purchase communication process designed to encourage authentic customer feedback and strengthen product credibility.