Back in 2021, we introduced FANCL to Amazon.

The Ezo Global team started by listing optimising the content and developing an operational process.

We continued by building campaigns to target consumers looking for other competitor products. This specific strategy was executed alongside assembling a unique mixed product SKU to introduce the brand to new consumers.

New brands need great content to inform and convert consumers. Our premium content did just that.

Within a short time, FANCL became the bestselling beauty brand on Amazon.