PROJECT DETAILS
Introducing a preservative-free beauty brand to Amazon.
EZO Global introduced FANCL to Amazon in 2021. The work began with catalogue optimization and the creation of an operational process suitable for an emerging marketplace presence.
We then built campaigns aimed at consumers researching competing products and assembled a differentiated mixed-product SKU to introduce the brand to new audiences.
Premium content was central to explaining the brand and converting new consumers. Within a short period, FANCL became a bestselling beauty brand on Amazon.