PROJECT DETAILS
Improving catalogue performance and preparing new-category launches.
Seagate needed a partner to manage and improve its Amazon presence, with two clear priorities: increase sales across the current range and launch products successfully in new categories.
EZO Global audited the full catalogue and identified opportunities in keywords, campaign structure and operational workflow. The analysis enabled our team to provide practical recommendations and focus resources on the areas most likely to improve performance.
For new-category launches, we combined premium content, search-optimized listings and a coordinated marketing plan designed to increase qualified traffic and sell-through.